The power of strategy innovation a new way of linking creativity and strategic planning to discover great business opportunities /

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Dades bibliogràfiques
Autor principal: Johnston, Robert E.
Autor corporatiu: ebrary, Inc
Altres autors: Bate, J. Douglas
Format: Electrònic eBook
Idioma:anglès
Publicat: New York : AMACOM, c2003.
Matèries:
Accés en línia:An electronic book accessible through the World Wide Web; click to view
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Taula de continguts:
  • Strategy meets innovation
  • Strategy innovation is managing the future
  • Strategy innovation is not strategic planning
  • The discovery process
  • The discovery process : the Moen story
  • The discovery process : staging phase
  • The discovery process : aligning phase
  • The discovery process : exploring phase
  • The discovery process : creating phase
  • The discovery process : mapping phase
  • Maximizing the discovery process
  • Formalizing a strategy innovation system
  • Epilogue: the future of strategy innovation.