Strategic partnerships an entrepreneur's guide to joint ventures and alliances /

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书目详细资料
主要作者: Wallace, Robert L., 1956-
企业作者: ebrary, Inc
格式: 电子 电子书
语言:英语
出版: Chicago, Ill. : Dearborn Trade, c2004.
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在线阅读:An electronic book accessible through the World Wide Web; click to view
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书本目录:
  • The what of joint venturing
  • Case study: the State of Maryland
  • The why of joint venturing
  • Case study: Michael Scales and Tim Alston
  • Case study: Procter & Gamble
  • The strategic partnership model: a roadmap for a successful joint venture
  • Case study: Ford Motor Company
  • Trust: it must be a two-way street
  • Case study: Microsoft
  • Don't lose your MOGO
  • Case study: the Broadview Group, Inc
  • Is your organization ready?
  • Case study: Freddie Mac
  • Knowing your partner
  • Case study: NMSCD
  • Making it work
  • Case study: Toyota
  • Legal aspects and exit strategies
  • Case study: Verizon
  • When losing is winning
  • Case study: Kodak.