Strategic partnerships an entrepreneur's guide to joint ventures and alliances /

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書誌詳細
第一著者: Wallace, Robert L., 1956-
団体著者: ebrary, Inc
フォーマット: 電子媒体 eBook
言語:英語
出版事項: Chicago, Ill. : Dearborn Trade, c2004.
主題:
オンライン・アクセス:An electronic book accessible through the World Wide Web; click to view
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目次:
  • The what of joint venturing
  • Case study: the State of Maryland
  • The why of joint venturing
  • Case study: Michael Scales and Tim Alston
  • Case study: Procter & Gamble
  • The strategic partnership model: a roadmap for a successful joint venture
  • Case study: Ford Motor Company
  • Trust: it must be a two-way street
  • Case study: Microsoft
  • Don't lose your MOGO
  • Case study: the Broadview Group, Inc
  • Is your organization ready?
  • Case study: Freddie Mac
  • Knowing your partner
  • Case study: NMSCD
  • Making it work
  • Case study: Toyota
  • Legal aspects and exit strategies
  • Case study: Verizon
  • When losing is winning
  • Case study: Kodak.