Radio active advertising and consumer activism, 1935-1947 /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berkeley :
University of California Press,
2004.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002053639.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 030620s2004 caua sb 001 0 eng d | ||
| 020 | |z 0520223721 (cloth : alk. paper) | ||
| 020 | |z 0520235908 (pbk. : alk. paper) | ||
| 035 | |a (CaPaEBR)ebr10058534 | ||
| 035 | |a (OCoLC)55847986 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF6146.R3 |b N48 2004eb |
| 082 | 0 | 4 | |a 659.14/2/097309043 |2 21 |
| 100 | 1 | |a Newman, Kathy M. |q (Kathy Michelle), |d 1966- | |
| 245 | 1 | 0 | |a Radio active |h [electronic resource] : |b advertising and consumer activism, 1935-1947 / |c Kathy M. Newman. |
| 260 | |a Berkeley : |b University of California Press, |c 2004. | ||
| 300 | |a xiii, 237 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2005. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Radio advertising |z United States |x History. | |
| 650 | 0 | |a Consumer behavior |z United States |x History. | |
| 650 | 0 | |a Boycotts |z United States |x History. | |
| 650 | 0 | |a Consumer protection |z United States |x History. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10058534 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 62603 |d 62603 | ||