Maximum influence the 12 universal laws of power persuasion /

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Bibliografische gegevens
Hoofdauteur: Mortensen, Kurt W.
Coauteur: ebrary, Inc
Formaat: Elektronisch E-boek
Taal:Engels
Gepubliceerd in: New York : American Management Association, c2004.
Editie:1st ed.
Onderwerpen:
Online toegang:An electronic book accessible through the World Wide Web; click to view
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Inhoudsopgave:
  • Introduction
  • The power of persuasion
  • The 12 universal laws of power persuasion
  • Law of dissonance
  • Law of obligation
  • Law of connectivity
  • Law of social validation
  • Law of scarcity
  • Law of verbal packaging
  • Law of contrast
  • Law of expectations
  • Law of involvement
  • Law of esteem
  • Law of association
  • Law of balance
  • Your pre-persuasion checklist
  • Epilogue.