Maximum influence the 12 universal laws of power persuasion /

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Detalles Bibliográficos
Autor Principal: Mortensen, Kurt W.
Autor Corporativo: ebrary, Inc
Formato: Electrónico eBook
Idioma:inglés
Publicado: New York : American Management Association, c2004.
Edición:1st ed.
Subjects:
Acceso en liña:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Introduction
  • The power of persuasion
  • The 12 universal laws of power persuasion
  • Law of dissonance
  • Law of obligation
  • Law of connectivity
  • Law of social validation
  • Law of scarcity
  • Law of verbal packaging
  • Law of contrast
  • Law of expectations
  • Law of involvement
  • Law of esteem
  • Law of association
  • Law of balance
  • Your pre-persuasion checklist
  • Epilogue.