The behavioral advantage what the smartest, most successful companies do differently to win in the B2B arena /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Bacon, Terry R.
Awdur Corfforaethol: ebrary, Inc
Awduron Eraill: Pugh, David G. (David George), 1944-
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: New York : AMACOM, c2004.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • The death of selling
  • The changing world of buying and selling
  • The chemistry of preference
  • Checkmate! : how business development is like chess
  • Opening game : conditioning the market
  • Middle game : conditioning the customer
  • Middle game : building a powerful position
  • Late middle game positioning
  • End game : conditioning the deal
  • Creating a behavioral differentiation strategy
  • We are finding it increasingly difficult.