صورة الغلاف

Marketing to the campus crowd everything you need to know to capture the $200 billion college market /

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Morrison, David A. (David Ashley)
مؤلف مشترك: ebrary, Inc
التنسيق: الكتروني كتاب الكتروني
اللغة:الإنجليزية
منشور في: Chicago, Ill. : Dearborn Trade, c2004.
الموضوعات:
Universities and colleges > United States > Marketing.
College publicity.
Electronic books.
الوصول للمادة أونلاين:An electronic book accessible through the World Wide Web; click to view
الوسوم: إضافة وسم
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جدول المحتويات:
  • A few notes
  • Going back to school
  • Why college marketing? ("what's all the fuss?"
  • College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly
  • The pre-college market
  • The college market
  • The post-collage market
  • Gatekeepers : reaching the motherload through "big mother"
  • The influencers
  • Reaching the college crowd
  • Seasonal marketing
  • The Daewoo Motor Company : a good idea gone bad
  • The co-branding strategies
  • Concluding thoughts from a seasoned "insider"
  • We want to hear from you!

مواد مشابهة