Best practices in marketing with email newsletters for marketers and publishers /
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| 企業作者: | |
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| 其他作者: | , , |
| 格式: | 電子 電子書 |
| 語言: | 英语 |
| 出版: |
Portsmouth, R.I. :
MarketingSherpa, Inc.,
2002.
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| 叢編: | Practical know-how & case studies
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| 主題: | |
| 在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
| 標簽: |
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書本目錄:
- pt. 1. Email newsletters : the basics
- pt. 2. Formulating your email newsletter strategy
- pt. 3 Newsletter format, length, frequency, and timing
- pt. 4 Content
- pt. 5 Growing subscribers
- pt. 6 Managing distribution and your list
- pt. 7 Measuring performance
- pt. 8 Basic vendor & supplier guide.