Best practices in marketing with email newsletters for marketers and publishers /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Awdur Corfforaethol: ebrary, Inc
Awduron Eraill: Yudkin, Marcia, Gutzman, Alexis D., Holland, Anne
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: Portsmouth, R.I. : MarketingSherpa, Inc., 2002.
Cyfres:Practical know-how & case studies
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • pt. 1. Email newsletters : the basics
  • pt. 2. Formulating your email newsletter strategy
  • pt. 3 Newsletter format, length, frequency, and timing
  • pt. 4 Content
  • pt. 5 Growing subscribers
  • pt. 6 Managing distribution and your list
  • pt. 7 Measuring performance
  • pt. 8 Basic vendor & supplier guide.