Best practices in marketing with email newsletters for marketers and publishers /
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| Corporate Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Portsmouth, R.I. :
MarketingSherpa, Inc.,
2002.
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| Series: | Practical know-how & case studies
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- pt. 1. Email newsletters : the basics
- pt. 2. Formulating your email newsletter strategy
- pt. 3 Newsletter format, length, frequency, and timing
- pt. 4 Content
- pt. 5 Growing subscribers
- pt. 6 Managing distribution and your list
- pt. 7 Measuring performance
- pt. 8 Basic vendor & supplier guide.