Best practices in marketing with email newsletters for marketers and publishers /

Guardat en:
Dades bibliogràfiques
Autor corporatiu: ebrary, Inc
Altres autors: Yudkin, Marcia, Gutzman, Alexis D., Holland, Anne
Format: Electrònic eBook
Idioma:anglès
Publicat: Portsmouth, R.I. : MarketingSherpa, Inc., 2002.
Col·lecció:Practical know-how & case studies
Matèries:
Accés en línia:An electronic book accessible through the World Wide Web; click to view
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Taula de continguts:
  • pt. 1. Email newsletters : the basics
  • pt. 2. Formulating your email newsletter strategy
  • pt. 3 Newsletter format, length, frequency, and timing
  • pt. 4 Content
  • pt. 5 Growing subscribers
  • pt. 6 Managing distribution and your list
  • pt. 7 Measuring performance
  • pt. 8 Basic vendor & supplier guide.