Best practices in marketing with email newsletters for marketers and publishers /

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Bibliografiske detaljer
Institution som forfatter: ebrary, Inc
Andre forfattere: Yudkin, Marcia, Gutzman, Alexis D., Holland, Anne
Format: Electronisk eBog
Sprog:engelsk
Udgivet: Portsmouth, R.I. : MarketingSherpa, Inc., 2002.
Serier:Practical know-how & case studies
Fag:
Online adgang:An electronic book accessible through the World Wide Web; click to view
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Indholdsfortegnelse:
  • pt. 1. Email newsletters : the basics
  • pt. 2. Formulating your email newsletter strategy
  • pt. 3 Newsletter format, length, frequency, and timing
  • pt. 4 Content
  • pt. 5 Growing subscribers
  • pt. 6 Managing distribution and your list
  • pt. 7 Measuring performance
  • pt. 8 Basic vendor & supplier guide.