The idea of political marketing

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Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	O'Shaughnessy, Nicholas J., 1954-, Henneberg, Stephan C. M.
Format:	Electronic eBook
Language:	English
Published:	Westport, Conn. : Praeger, 2002.
Series:	Praeger series in political communication.
Subjects:	Campaign management. Marketing > Political aspects. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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