Beyond world class building character, relationships and profits /

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Bibliographic Details
Main Author: Ross, Alan M.
Corporate Author: ebrary, Inc
Other Authors: Murphey, Cecil
Format: Electronic eBook
Language:English
Published: Chicago, IL : Dearborn Trade Pub., c2002.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • A business parable
  • Becoming a beyond world class company
  • Strategy toward beyond world class
  • Building covenantal relationships
  • Seeing the customers' future: four power questions
  • Covenanting with customers: five significant questions
  • Beyond marketing 101: continuous solutions development
  • The model of a solution
  • Covenanting with employees
  • Building a character culture
  • Culture character: humility
  • Culture character: sponsoring champions
  • Culture character: integrity and modeling
  • Culture character: fairness and caring
  • An uncommon passion.