Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! /
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| 主要作者: | |
|---|---|
| 企业作者: | |
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
New York :
AMACOM, American Management Association,
c2002.
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| 版: | 2nd ed. |
| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
| 标签: |
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书本目录:
- A report card on PR use of the Internet
- How communication has been forever changed
- Public relations tools of the Internet
- The principles of influencing audiences online
- How to be the eyes and ears of your organization
- Media relations
- Investor relations
- Government relations
- Community relations
- Cause and issue communication
- Employee communications
- Activism on the Net
- Crisis management in the wired world
- Going directly to the public
- Measuring the effectiveness of your online efforts.