Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! /
Wedi'i Gadw mewn:
Prif Awdur: | |
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Awdur Corfforaethol: | |
Fformat: | Electronig eLyfr |
Iaith: | Saesneg |
Cyhoeddwyd: |
New York :
AMACOM, American Management Association,
c2002.
|
Rhifyn: | 2nd ed. |
Pynciau: | |
Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Tabl Cynhwysion:
- A report card on PR use of the Internet
- How communication has been forever changed
- Public relations tools of the Internet
- The principles of influencing audiences online
- How to be the eyes and ears of your organization
- Media relations
- Investor relations
- Government relations
- Community relations
- Cause and issue communication
- Employee communications
- Activism on the Net
- Crisis management in the wired world
- Going directly to the public
- Measuring the effectiveness of your online efforts.