Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Holtz, Shel
Awdur Corfforaethol: ebrary, Inc
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: New York : AMACOM, American Management Association, c2002.
Rhifyn:2nd ed.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • A report card on PR use of the Internet
  • How communication has been forever changed
  • Public relations tools of the Internet
  • The principles of influencing audiences online
  • How to be the eyes and ears of your organization
  • Media relations
  • Investor relations
  • Government relations
  • Community relations
  • Cause and issue communication
  • Employee communications
  • Activism on the Net
  • Crisis management in the wired world
  • Going directly to the public
  • Measuring the effectiveness of your online efforts.