An evaluation of social media as strategy for enhancing competitiveness among small medium enterprises in Nairobi County, Kenya /

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Bibliografske podrobnosti
Glavni avtor: Gitau, Peris W.
Format: Knjiga
Jezik:angleščina
Izdano: Nairobi : Daystar University, 2015
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100 |a Gitau, Peris W.  |9 3604 
245 |a An evaluation of social media as strategy for enhancing competitiveness among small medium enterprises in Nairobi County, Kenya /  |c Peris W. Gitau 
260 |a Nairobi :  |b Daystar University,  |c 2015 
300 |a xii, 67 p :  |b ill ;  |c  cm. 
500 |a A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the award of the degree of Master of Business Administration in Strategic Management and Marketing. 
504 |a Includes bibliographical references 
650 |a Social media  |x Marketing  |9 3605 
650 |a Strategic planning  |9 172 
908 |a 161004 
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