Factors influencing the type of vehicle purchase decisions in Kenya : a case of new motor vehicle buyers in Nairobi County /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi :
Daystar University,
2016.
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| Subjects: | |
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Add Tag | Item Description: | A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management. |
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| Physical Description: | xii, 89 p : ill ; cm. |
| Bibliography: | Includes bibliographical references. |
Preference pollution how markets create the desires we dislike /