The role of visual brand differentiation in the continuity of new print magazines in Kenya /

The role of visual brand differentiation in the continuity of new print magazines in Kenya /

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Bibliographic Details
Main Author: Juma, Yofi
Format: Book
Language:English
Published: Nairobi : Daystar University, 2016.
Subjects:
Brand (Marketing).
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Description
Item Description:A thesis presented to the School of Communication, Language and Performing Arts of Daystar University Nairobi, Kenya.
Physical Description:xi, 101 p : ill ; cm.

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