An assessment of the strategies enhancing retention of customers in insurance firms : a case of CFC Life Insurance company/

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Bibliographic Details
Main Author:	Bogonko, Judith Kerubo
Format:	Book
Language:	English
Published:	Nairobi : Daystar University 2013
Subjects:	Management
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100		\|a Bogonko, Judith Kerubo \|9 674
245		\|a An assessment of the strategies enhancing retention of customers in insurance firms : \|b a case of CFC Life Insurance company/ \|c Judith Kerubo Bogonko
260		\|a Nairobi : \|b Daystar University \|c 2013
300		\|a xi, 85 p. : \|b ill ;
500		\|a A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management.
650		\|2 Customer relations \|x Management \|9 752
650		\|2 Customer satisfaction \|x Management \|9 752
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