The role of measurement and evaluation in achieving public relations' goals in selected Kenyan parastatals /

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Bibliographic Details
Main Author: Nyakamba, Jerferson
Format: Book
Language:English
Published: Nairobi : Daystar University, 2016.
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040 |a Daystar  |d Gkiarie 
050 0 |a HD59  |b .K4N93 
100 |a Nyakamba, Jerferson. 
245 |a The role of measurement and evaluation in achieving public relations' goals in selected Kenyan parastatals /  |c by Jerferson Nyakamba. 
260 |a Nairobi :  |b Daystar University,  |c 2016. 
300 |a xiii, 97 p :  |b ill ;  |c  cm. 
500 |a A thesis presented to the School of Communication, Language and Performing Arts of Daystar University in partial fulfillment for the degree of Masters of Arts in Communication. 
504 |a Includes bibliographical references. 
650 |a Public relations. 
908 |a 160907 
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