Brand media strategy : integrated communications planning in the digital era /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Palgrave Macmillan,
2014.
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| Edition: | Second edition. |
| Subjects: | |
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| Physical Description: | xii, 242 p : ill ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781137279569 (alk. paper) |