Advertising creative : strategy, copy, and design /

Advertising creative : strategy, copy, and design /

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Bibliographic Details
Main Authors: Altstiel, Tom (Author), Grow, Jean (Author)
Format: Book
Language:English
Published: Los Angeles : SAGE, 2017.
Edition:4th ed.
Subjects:
Advertising.
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Description
Physical Description:463 p : ill ; cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781506315386 (pbk. : alk. paper)

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