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Marketing research : an applied approach /

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Main Author: Malhotra, Naresh K.
Other Authors: Wills, Peter, Birks, David F.
Format: Book
Language:English
Published: Harlow, England : Pearson, 2012.
Edition:4th ed.
Subjects:
Marketing research.
Marketing > Recherche > Méthodologie.
Marketing > Recherche.
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Item Description:"Original 3rd entitled Marketing Research: An Applied Orientation"--T.p. verso.
Includes indexes.
Previous ed.: 2005.
Physical Description:xxiii, 1034 p : ill ; 27 cm + 1 CD-ROM.
Bibliography:Bibliogr.
ISBN:9780273725855

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