Marketing today's academic library : a bold new approach to communicating with students /
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| 格式: | 图书 |
| 语言: | 英语 |
| 出版: |
Chicago :
American Library Association,
2009.
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书本目录:
- Do libraries need to advertise?
- Defining the user
- Student need states
- The library as product
- Conducting marketing research
- Building relationships
- Developing brand strategies
- Promotional building blocks
- Designing messages
- Measuring the impact
- Putting it all together.