Corporate communication : strategic adaptation for global practice /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Peter Lang,
2010.
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 0000058175 | ||
| 005 | 20200305020005.0 | ||
| 008 | 100225s2010 nyua b 001 0 eng | ||
| 010 | |a 2010008209 | ||
| 020 | |a 9781433106217 (pbk. : alk. paper) | ||
| 035 | |a (OCoLC)ocn531718957 | ||
| 040 | |d EOtanga | ||
| 050 | 0 | 0 | |b .G655 2010 |a HD30.3 |b .G655 |a HD30.3 |b .G655 |a HD30.3 |b .G655 |a HD30.3 |b .G655 |
| 100 | 1 | |a Goodman, Michael B, |d 1949-. | |
| 245 | 1 | 0 | |a Corporate communication : |b strategic adaptation for global practice / |c Michael B. Goodman, Peter B. Hirsch. |
| 260 | |a New York : |b Peter Lang, |c 2010. | ||
| 300 | |a xix, 238 p : |b ill ; |c 26 cm. | ||
| 504 | |a Includes bibliographical references (p. [195]-214) and index. | ||
| 505 | 0 | |a Adapting to radical changes in business and media : a corporate communication vision for the future -- Leadership capabilities : the core competencies for corporations and executives -- Corporate communication and Web 2.0 -- Strategic ethical relationships : trust and integrity -- Corporate culture's increased significance -- Economic factors -- Precedent : the history of communication in corporations -- Philosophy : the engineering of consent and process : strategic and tactical models -- Performance : the measures that determine the success of communication -- Corporate communication : the way forward -- Guideline A: corporate communication strategy and policy -- Guideline B: crisis communication -- Guideline C: media relations -- Guideline D: employee relations -- Guideline E: global relations -- Guideline F: corporate citizenship and table of organizations -- Guideline G: core competencies for corporate communication -- Guideline H: investor relations and sustainability -- Guideline I: transparency and disclosure -- Guideline J: reputation management -- Guideline K: transaction communication -- Guideline L: affiliate relations -- Guideline M: thought leadership and executive relationship management -- Guideline N: social media and corporate blogging. | |
| 650 | 0 | |a Communication in management. | |
| 650 | 0 | |a Corporations |x Public relations. | |
| 650 | 0 | |a International cooperation. | |
| 700 | 1 | |a Hirsch, Peter B. | |
| 908 | |a 140703 | ||
| 942 | |c G |0 7 | ||
| 952 | |0 0 |1 0 |4 0 |6 HD_30_300000000000000_G655_2010 |7 0 |9 66451 |a DUA |b DUN |c GC |d 2017-09-28 |g 0.00 |l 3 |o HD30.3.G655 2010 |p BK97155 |r 2023-07-05 00:00:00 |s 2023-06-20 |w 2017-09-28 |x 97155 |y G | ||
| 952 | |0 0 |1 0 |4 0 |6 HD_30_300000000000000_G655_2010 |7 0 |9 66452 |a DUN |b DUN |c GC |d 2017-09-28 |g 0.00 |l 0 |o HD30.3.G655 2010 |p BK97156 |q 2015-05-04 |r 2017-09-28 00:00:00 |s 2015-01-01 |w 2017-09-28 |x 97156 |y G | ||
| 952 | |0 0 |1 0 |4 0 |6 HD_30_300000000000000_G655_2010 |7 0 |9 66453 |a DUA |b DUA |c GC |d 2017-09-28 |g 0.00 |l 0 |o HD30.3.G655 2010 |p BK97154 |r 2017-09-28 00:00:00 |w 2017-09-28 |x 97154 |y G | ||
| 952 | |0 0 |1 0 |4 0 |6 HD_30_300000000000000_G655_2010 |7 0 |9 66454 |a DUN |b DUN |c GC |d 2017-09-28 |g 0.00 |l 6 |m 2 |o HD30.3.G655 2010 |p BK97157 |r 2024-10-15 16:16:41 |s 2020-03-04 |w 2017-09-28 |x 97157 |y G | ||
| 999 | |c 35341 |d 35341 | ||