Contemporary advertising integrated marketing communications /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Glasgow :
McGraw-Hill,
2013.
|
| Edition: | 14 ed. |
| Subjects: | |
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| 050 | 0 | |a HF5821 |b .A72 | |
| 100 | |a Arens, W. | ||
| 245 | |a Contemporary advertising integrated marketing communications / |c W. Arens, M. Weigold, C.Arens. | ||
| 250 | |a 14 ed. | ||
| 260 | |a Glasgow : |b McGraw-Hill, |c 2013. | ||
| 300 | |a Viii, 742 p ; |c cm. | ||
| 650 | |a Advertising. | ||
| 700 | |a Weigold, M. | ||
| 908 | |a 140603 | ||
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