Exploring the role of social media in advertising : a case of Daystar University students.

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書目詳細資料
主要作者: Irungu, Sandra
格式: 圖書
語言:英语
出版: Nairobi, Kenya : Daystar University, 2013.
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實物特徵
Item Description:A thesis presented to the School of Business and Economics Department of Commerce of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing.
實物描述:xii,109 p ; cm.