The link between organizational identity and communication strategy formulation : a case of Retirement Benefits Authority, Kenya /

The link between organizational identity and communication strategy formulation : a case of Retirement Benefits Authority, Kenya /

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Bibliographic Details
Main Author: Owino, Ruth
Format: Book
Language:English
Published: Nairobi, Kenya : Daystar University, 2013.
Subjects:
Organizational communication.
Organizational identity.
Organizational strategy.
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Description
Item Description:A thesis presented to the School of Communication, language and Performing Arts of Daystar University Nairobi, Kenya in partial fulfillment for the degree of Master of Arts in Communication.
Physical Description:xii,121 p ; cm.

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