The influence of digital signage on product sales among leading supermarkets in Kenya /
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Nairobi, Kenya :
Daystar University,
2011.
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Subjects: | |
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MARC
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008 | 140404s xx 000 0 eng d | ||
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050 | 0 | |a HF5415 |b .K36 | |
100 | |a Kanchori, Daniel. | ||
245 | |a The influence of digital signage on product sales among leading supermarkets in Kenya / |c Daniel Kanchori. | ||
260 | |a Nairobi, Kenya : |b Daystar University, |c 2011. | ||
300 | |a xi, 88p. | ||
500 | |a A thesis submitted to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfillment for the degree of Master of Business Administration in Strategic Management. | ||
650 | |a Advertising |x Supermarkets |z Kenya. | ||
650 | |a Digital signage |z Kenya. | ||
908 | |a 140404 | ||
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