PR strategies used by Kenyan firms in building the CEO's image /
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
Nairobi, Kenya :
Daystar University,
2012.
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| Sujets: | |
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| Description: | A thesis presented to the School of Communication and Language of Daystar University in partial fulfilment of the requirement for the degree of Master of Arts in Communication. |
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| Description matérielle: | xii, 125p. |
| Bibliographie: | Includes bibliographical references and index. |