An evaluation of social networks as a marketing tool for organizational products and services in selected telecommunication service providers in Kenya /

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Detalles Bibliográficos
Autor principal: Muthiani, Berlinda N.
Formato: Libro
Lenguaje:inglés
Publicado: Nairobi, Kenya : Daystar University, 2012.
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Descripción
Notas:A thesis presented to the School of Business and Economics of Daystar University in partial fulfilment of the requirements for the degree of Master of Business Administration in Marketing.
Descripción Física:xi, 80p.
Bibliografía:Includes bibliographical references and index.