The role of celebrity endorsement on consumer brand preference : a case of Daystar university students on Nairobi, Kenya /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Nairobi:
Daystar University,
2015
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| Subjects: | |
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| LEADER | 00000nam a22000002 4500 | ||
|---|---|---|---|
| 001 | 0000057021 | ||
| 003 | Daystar | ||
| 005 | 20181012152048.0 | ||
| 008 | 131016s xx 000 0 eng d | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 THE S HF05415.00032.K00004M00086 02015 |7 0 |8 AFR |9 126082 |a DUN |b DUN |c AFR |d 2018-10-12 |e Daystar University |g 2500.00 |l 0 |o THES HF5415.32.K4M86 2015 |p BK0106618 |r 2018-10-12 00:00:00 |w 2018-10-12 |x 106618 |y THES | ||
| 999 | |c 199539 |d 199539 | ||
| 040 | |a Daystar |d Gkiarie |c DUL | ||
| 100 | 1 | |a Mungai, Rebecah |9 3635 | |
| 245 | 1 | 0 | |a The role of celebrity endorsement on consumer brand preference : |b a case of Daystar university students on Nairobi, Kenya / |c by Rebecah Mungai |
| 260 | |a Nairobi: |b Daystar University, |c 2015 | ||
| 300 | |a xiii, 66 p. | ||
| 500 | |a A thesis submitted to the School of Business and Economics of Daystar University in partial fulfilment of the requirements for the degree of Master of Business Administration in Marketing. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Consumer behaviour |9 3636 | |
| 650 | 0 | |a Brand choice |x Psychological aspects |9 3637 | |
| 908 | |a 131016 | ||
| 942 | |c THES |2 lcc |h HF5415.32 |i .K4M86 |k THES |m 2015 |6 HF541532 K4 M86 | ||