Assessing product positioning/usage of motor vehicle tracking device and its influence on motor vehicle owners in decision making : a case study of Daystar University /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi, Kenya :
Daystar University,
2012.
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| Subjects: | |
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| Item Description: | A thesis presented to the school of Business and Economics of Daystar University in partial fulfilment of the requirements for the degree of Master of Business Administration in Strategic Management and Marketing. |
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| Physical Description: | Xi, 83p ; cm. |
| Bibliography: | Includes bibliographical references and index. |