Assessing product positioning/usage of motor vehicle tracking device and its influence on motor vehicle owners in decision making : a case study of Daystar University /

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Главный автор: Kamau, Caroline W.
Формат:
Язык:английский
Опубликовано: Nairobi, Kenya : Daystar University, 2012.
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Описание
Примечание:A thesis presented to the school of Business and Economics of Daystar University in partial fulfilment of the requirements for the degree of Master of Business Administration in Strategic Management and Marketing.
Объем:Xi, 83p ; cm.
Библиография:Includes bibliographical references and index.