Strategic marketing management : global perspectives /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
West Sussex :
John Wiley,
2010.
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| Subjects: | |
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| 100 | 1 | |a Aaker, David A. | |
| 245 | 1 | 0 | |a Strategic marketing management : |b global perspectives / |c David A. Aaker, Damien McLoughlin. |
| 260 | |a West Sussex : |b John Wiley, |c 2010. | ||
| 300 | |a xiii, 354 p : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 700 | 1 | |a McLouglin, Damien. | |
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