Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities /

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Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities /

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Bibliographic Details
Main Author:	Wiedenfels, Gunnar
Corporate Author:	SpringerLink (Online service)
Format:	Electronic eBook
Language:	English
Published:	Wiesbaden : Gabler, 2009.
Subjects:	Economics. Marketing. Economics/Management Science.
Online Access:	http://dx.doi.org/10.1007/978-3-8349-9495-0
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