The Quintessence of Strategic Management What You Really Need to Know to Survive in Business /

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Bibliographic Details
Main Author: Kotler, Philip
Corporate Author: SpringerLink (Online service)
Other Authors: Berger, Roland, Bickhoff, Nils
Format: Electronic eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
Subjects:
Online Access:http://dx.doi.org/10.1007/978-3-642-14544-5
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