B2B Brand Management
Saved in:
Main Author: | Kotler, Philip |
---|---|
Corporate Author: | SpringerLink (Online service) |
Other Authors: | Pfoertsch, Waldemar |
Format: | Electronic eBook |
Language: | English |
Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2006.
|
Subjects: | |
Online Access: | http://dx.doi.org/10.1007/978-3-540-44729-0 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
B2B Brand Management
by: Kotler, Philip
Published: (2006) -
Branded Component Strategies Ingredient Branding in B2B Markets /
by: Worm, Stefan
Published: (2012) -
Branded Component Strategies Ingredient Branding in B2B Markets /
by: Worm, Stefan
Published: (2012) -
Ingredient Branding Making the Invisible Visible /
by: Kotler, Philip
Published: (2010) -
Ingredient Branding Making the Invisible Visible /
by: Kotler, Philip
Published: (2010)