Marketing Communication Policies
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Main Author: | Busch, Rainer |
---|---|
Corporate Author: | SpringerLink (Online service) |
Other Authors: | Seidenspinner, Margarete, Unger, Fritz |
Format: | Electronic eBook |
Language: | English |
Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2007.
|
Subjects: | |
Online Access: | http://dx.doi.org/10.1007/978-3-540-37323-0 |
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