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Storytelling Branding in Practice /

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Bibliographic Details
Main Author:	Fog, Klaus
Corporate Author:	SpringerLink (Online service)
Other Authors:	Budtz, Christian, Yakaboylu, Baris
Format:	Electronic eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg, 2005.
Subjects:	Economics. Marketing. Economics/Management Science. Management.
Online Access:	http://dx.doi.org/10.1007/b138635
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