An evaluation of competitive strategies for sustainability of small paint companies in the Kenyan market /
Salvato in:
| Autore principale: | |
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| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Nairobi :
Daystar University,
2011.
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| Soggetti: | |
| Tags: |
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| Descrizione del documento: | A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administartion in Strategic Management. |
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| Descrizione fisica: | xiii, 107 p : ill. |
| Bibliografia: | Includes bibliographical references and index. |