Determinants that influence consumption of life insurance products among the urban employees in Nairobi /
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| Hoofdauteur: | |
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| Formaat: | Boek |
| Taal: | Engels |
| Gepubliceerd in: |
Nairobi :
Daystar University,
2011.
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| Onderwerpen: | |
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| Beschrijving item: | A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administartion in Marketing. |
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| Fysieke beschrijving: | xii, 67 p : ill. |
| Bibliografie: | Includes bibliographical references and index. |