Effectiveness of web marketing as a marketing tool for small and medium size enterprises (SMEs) in Nairobi /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi :
Daystar University,
2010.
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| Subjects: | |
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| Item Description: | A thesisi submitted to the faculty of postgraduate studies pf Daystar University in partial fulfillment of the requirements for the degree of Masters of Business Adminstration in Strategic Management and Marketing. |
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| Physical Description: | xiii, 99p : ill ; cm. |
| Bibliography: | Includes bibliographical references and index. |