Macmillan dictionary of marketing and advertising /
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| Hovedforfatter: | |
|---|---|
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
Houndmills :
Macmillan press Ltd,
1998.
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| Udgivelse: | 3rd ed. |
| Fag: | |
| Tags: |
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Lignende værker: Macmillan dictionary of marketing and advertising /
- The language of advertising.
- Measuring advertising, readership and results /
- The secrets of word-of-mouth marketing how to trigger exponential sales through runaway word of mouth /
- Pictorial metaphor in advertising
- The discourse of classified advertising exploring the nature of linguistic simplicity /
- The male body as advertisement : masculinities in Hispanic media /