An analysis of marketing strategies in the mobile service sector in Kenya : a case study of safaricom limited /

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書目詳細資料
主要作者: Mwangi, Danson Ndungu Kariuki
格式: 圖書
語言:英语
出版: Nairobi, Kenya : Daystar University, 2010.
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實物特徵
Item Description:A thesis submitted to the faculty of postgraduate studies of Daystar University in partial fulfillment of the requirement for the degree of Masters of Business Adminstration in Strategic Management.
實物描述:xi, 127 p : ill.
參考書目:Includes bibliographical references (p. 110-119)