An analysis of marketing strategies in the mobile service sector in Kenya : a case study of safaricom limited /
Bewaard in:
| Hoofdauteur: | |
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| Formaat: | Boek |
| Taal: | Engels |
| Gepubliceerd in: |
Nairobi, Kenya :
Daystar University,
2010.
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| Onderwerpen: | |
| Tags: |
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| Beschrijving item: | A thesis submitted to the faculty of postgraduate studies of Daystar University in partial fulfillment of the requirement for the degree of Masters of Business Adminstration in Strategic Management. |
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| Fysieke beschrijving: | xi, 127 p : ill. |
| Bibliografie: | Includes bibliographical references (p. 110-119) |