An analysis of marketing strategies in the mobile service sector in Kenya : a case study of safaricom limited /
Sparad:
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| Materialtyp: | Bok |
| Språk: | engelska |
| Utgiven: |
Nairobi, Kenya :
Daystar University,
2010.
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| Ämnen: | |
| Taggar: |
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| Beskrivning: | A thesis submitted to the faculty of postgraduate studies of Daystar University in partial fulfillment of the requirement for the degree of Masters of Business Adminstration in Strategic Management. |
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| Fysisk beskrivning: | xi, 127 p : ill. |
| Bibliografi: | Includes bibliographical references (p. 110-119) |