An analysis of marketing strategies in the mobile service sector in Kenya : a case study of safaricom limited /
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
Nairobi, Kenya :
Daystar University,
2010.
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| Sujets: | |
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| Description: | A thesis submitted to the faculty of postgraduate studies of Daystar University in partial fulfillment of the requirement for the degree of Masters of Business Adminstration in Strategic Management. |
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| Description matérielle: | xi, 127 p : ill. |
| Bibliographie: | Includes bibliographical references (p. 110-119) |