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Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /

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Bibliografske podrobnosti
Glavni avtor:	Danesi, Marcel
Format:	Knjiga
Jezik:	angleščina
Izdano:	Lanham : Rowman & Littlefield Publishers, c2008.
Teme:	Advertising. Consumer behavior. Marketing.
Oznake:	Označite Brez oznak, prvi označite!

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