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Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /

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Xehetasun bibliografikoak
Egile nagusia:	Danesi, Marcel
Formatua:	Liburua
Hizkuntza:	ingelesa
Argitaratua:	Lanham : Rowman & Littlefield Publishers, c2008.
Gaiak:	Advertising. Consumer behavior. Marketing.
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /
nork: Danesi, Marcel
Argitaratua: (2008)

Advertising types, trends and controversies /
Argitaratua: (2012)

Advertising types, trends and controversies /
Argitaratua: (2012)

Advertising : concepts and strategies /
nork: Gilson, Christopher
Argitaratua: (1980)

Advertising : concepts and strategies /
nork: Gilson, Christopher
Argitaratua: (1980)

Underdog advertising proven principles to compete and win against the giants in any industry /
nork: Flowers, Paul W.
Argitaratua: (2006)

Underdog advertising proven principles to compete and win against the giants in any industry /
nork: Flowers, Paul W.
Argitaratua: (2006)

The (un) common sense of advertising : getting the basics right /
nork: Tiwari, Sanjay
Argitaratua: (2003)

The (un) common sense of advertising : getting the basics right /
nork: Tiwari, Sanjay
Argitaratua: (2003)

Advertising : concepts and strategies /
nork: Berkman, Harold W.
Argitaratua: (1986)

Advertising : concepts and strategies /
nork: Berkman, Harold W.
Argitaratua: (1986)

Developing advertising with qualitative market research
nork: Wardle, Judith
Argitaratua: (2002)

Developing advertising with qualitative market research
nork: Wardle, Judith
Argitaratua: (2002)

The art of client service : the classic guide, updated for today's marketers and advertisers /
nork: Solomon, Robert
Argitaratua: (2016)

The art of client service : the classic guide, updated for today's marketers and advertisers /
nork: Solomon, Robert
Argitaratua: (2016)

Advertising and promotion : an integrated marketing communications perpective /
nork: Belch, George E.
Argitaratua: (2007)

Advertising and promotion : an integrated marketing communications perpective /
nork: Belch, George E.
Argitaratua: (2007)

Storyscaping : stop creating ads, start creating worlds /
nork: Legorburu, Gaston
Argitaratua: (2014)

Storyscaping : stop creating ads, start creating worlds /
nork: Legorburu, Gaston
Argitaratua: (2014)

What's in a name? advertising and the concept of brands /
nork: Jones, John Philip
Argitaratua: (2003)

What's in a name? advertising and the concept of brands /
nork: Jones, John Philip
Argitaratua: (2003)

Beyond advertising : creating value through all customer touchpoints /
nork: Wind, Yoram, et al.
Argitaratua: (2016)

Beyond advertising : creating value through all customer touchpoints /
nork: Wind, Yoram, et al.
Argitaratua: (2016)

Advertising account planning a practical guide /
nork: Kelley, Larry D., 1955-
Argitaratua: (2006)

Advertising account planning a practical guide /
nork: Kelley, Larry D., 1955-
Argitaratua: (2006)

Advertising : its role in modern marketing /
nork: Dunn, S. Watson (Samuel Watson), 1918-
Argitaratua: (1986)

Advertising : its role in modern marketing /
nork: Dunn, S. Watson (Samuel Watson), 1918-
Argitaratua: (1986)

Advertising /
nork: Jefkins, Frank
Argitaratua: (2000)

Advertising /
nork: Jefkins, Frank
Argitaratua: (2000)

Z.E.R.O. : zero paid media as the new marketing model /
nork: Jaffe, Joseph
Argitaratua: (2014)

Z.E.R.O. : zero paid media as the new marketing model /
nork: Jaffe, Joseph
Argitaratua: (2014)

Provocateur : Images of women and minorities in advertising /
nork: Cortese, Anthony J.
Argitaratua: (2008)

Provocateur : Images of women and minorities in advertising /
nork: Cortese, Anthony J.
Argitaratua: (2008)

Advertising as culture
Argitaratua: (2013)

Advertising as culture
Argitaratua: (2013)

Advertising : principles and practice /
nork: Moriarty, Sandra
Argitaratua: (2009)

Advertising : principles and practice /
nork: Wells, William, 1926-
Argitaratua: (1989)

Advertising theory and practice /
nork: Sandage, C. H. (Charles Harold), 1902-
Argitaratua: (1983)

Advertising : principles and practice /
nork: Wells, William, 1926-
Argitaratua: (1989)

Advertising theory and practice /
nork: Sandage, C. H. (Charles Harold), 1902-
Argitaratua: (1983)