Communication theories : origin, methods, and uses in the mass media /

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Bibliographic Details
Main Author: Severin, Werner J.
Other Authors: Tankard, James W.
Format: Book
Language:English
Published: New York : Longman, c2010.
Edition:5th ed.
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Description
Item Description:Includes index.
Physical Description:xv, 411 p.
ISBN:0205727263