The advanced dictionary of marketing : putting theory to use /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Oxford University Press,
2008.
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| Subjects: | |
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| Physical Description: | lviii, 601 p. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 9780199286003 |