Principles of Marketing : Philip Kotler and Gary Armstrong.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson/Prentice Hall,
2010.
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| Edition: | 13th ed. |
| Subjects: | |
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| Physical Description: | 637p : ill (Chiefly col) |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 013700669 : |