Marketing : concepts and strategies /
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Other Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
Boston :
Houghton Mifflin,
c2006.
|
Edition: | 5th ed. |
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245 | 1 | 0 | |a Marketing : |b concepts and strategies / |c Sally Dibb. |
250 | |a 5th ed. | ||
260 | |a Boston : |b Houghton Mifflin, |c c2006. | ||
300 | |a 878 p. | ||
504 | |a Includes bibliographical references and index. | ||
541 | |a Regent |c Purchase |d Nov. 2007 |h £36 | ||
650 | 0 | |a Marketing. | |
700 | 1 | |a Ferrell, O.C. | |
700 | 1 | |a Pride, William M. | |
700 | 1 | |a Simkin, Lyndon. | |
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